American Golf, Europe’s largest golf retailer, has opened a brand new store in Blanchardstown, Dublin, located at Westend Retail Park.

Spanning an impressive 4,771 sq ft, the new store is managed by Damien Hickey and staffed by a team of eight highly skilled retail professionals, offering local golfers expert advice and an enhanced in store experience.

The store showcases cutting-edge technology, including Foresight Sports launch monitors in its custom fitting bays, delivering exceptional accuracy for golfers looking to optimise their game. Customers can also experience an interactive putting green powered by PuttView technology, which projects visual guides directly onto the surface to improve practice and performance.

Golfers will find an extensive range of men’s, women’s and junior equipment, clothing and accessories from the game’s leading brands, providing options for everyone from beginners to seasoned players.

Elaine Wrigley, Retail, Operations and People Director at American Golf, said: “We’re thrilled to bring a brand-new American Golf experience to Blanchardstown.

“The store has exciting new technology that’s only available in a select number of locations, such as a cutting-edge foot analysis tool that provides personalised insole recommendations – so golfers can stay comfortable on the course, while maximising performance.

“With world-leading fitting technology, innovative putting facilities and a fantastic range of products, this store will be a real hub for the local golfing community.”